Services
The digital has deeply transformed the media industry, opening the way to a new media universe, rich in new communication forms and channels. HL.COM masters all their rules, and leverages all their potential, for the benefit of its clients.
Media relations
Content generation
Social media
management
Strategic communications consulting
Media training
Marketing actions
Media relations
In our media relations strategies, we offer our clients the following services on a daily basis:
- Strategic planning
- Writing and distribution of press kits
- Writing, localization and distribution of press releases (corporate, product, customer wins)
- Generation and placement of original content (editorials, media alerts, expert statements, byline articles)
- Writing and placement of customer cases (success stories)
- Management of the journalists’ demands
- Permanent follow up of the press
- Feature searching and follow up of editorial calendars
- Organization of interviews, road shows
- Organization of product testing and demonstration programs
- Organization of all kinds of press events (conferences, meetings, one to ones)
- Event and trade show support
- Management of the press coverage (press book)
- Competitive audit and analysis
- Weekly, monthly and quarterly reporting and measurement
Content generation
With a constantly evolving French press, regular original content generation has become critical to the success of press relations strategies.
This content generation can take the form of editorials, media alerts, byline articles or expert statements.
Leveraging our long experience and deep knowledge of the technologies and markets where our clients are active, we have a renowned reputation in the generation of original content in all the sectors of the high tech industry, professional and consumer.
Strategic communications consulting
The way a company communicates has a central influence on the quality of its public image. Communication needs to be multidimensional and use many channels to capture the attention of a professional or a consumer constatly submerged by new demands.
HL.COM advises its clients in the design and execution of the communication strategy that is best adapted to their objectives. What are the targets? How to reach them? With what kind of messages and what tone? How to integrate this with the current marketing strategy?
Media training
Talking to the press or to an audience is not always simple: using the right words, knowing how to play with one’s hands, being clear, this is why we help our clients to take the floor in front of various audiences through short one day training courses, conducted by the best professionals.
By working on the gestures, the pronunciation, the speech construction, the staging, they are then able to gather their arguments, clearly express themselves and transmit their key messages in a determined time lapse.
Marketing actions
To complement and support its PR services, the agency carries out for its clients a full range of marketing actions, including:
- The identification and organization of speaking opportunities in trade shows and conferences
- The writing/localization and update of web sites
- The management of industry analyst relations
- The monitoring of surveys and reports
- The organization of conferences and seminars
- Advice on advert creation and the purchase of advertising space.
Social media management
Convince, explain, influence, engage… are the essential means of a successful social communication. The choice of each subject or even of each word must be weighed with caution, and must strictly respect a code of ethics.
The issue is to learn how to enhance the value of an action, an initiative and reflect an innovative, civic, educational image…
Due to its expertise in social communication techniques and in content generation, the HL.COM team successfully manages and conveys the image and the key messages of its clients through the main social networks and the most influencing bloggers.